In 2010, Brookshire Grocery Co. embarked on a mission to escort a group of World War II veterans to Washington D.C. to visit the World War II Memorial (completed in 2004), along with several other points of interest. “Brookshire’s World War II Heroes Flight” first took place on May 11 & 12, 2010, with 38 veterans and 19 others, mostly Brookshire’s employees, to assist them. The endeavor was fully funded and coordinated by Brookshire’s, at no cost to the veterans. To date, 369 veterans have made the trip.
“We are very grateful for the service provided by these veterans. They went to war to defend the freedoms we all still enjoy, then came home and went to work. This trip is our way of sincerely saying ‘thank you.’ Most of these veterans never had a chance to see their memorial before this trip. We were thrilled to provide this opportunity to more than three dozen of them from the East Texas area.”
– Rick Ellis, Vice President of Marketing